Jeffrey Michael presented this SS13 collection at London Fashion Week, on September 15, 2012 at Goldsmith’s Hall, to international press and buyers, at a catwalk show produced by My Beautiful City.
This collection, ‘From the Water’ features an inspired 19 look collection, referencing the initial inspiration of a woman emerging from the waves and seafoam on a midnight beach. The pieces reflect materiality abstracted and collected from the sandy beaches of England and showcase a signature Jeffrey Michael triangle print through some of the key pieces and looks.
The show pieces range from Jeffrey Michael’s well recognised corsets, which feature couture applique, all the way through to separates which include skirts featuring an elaborate laser cut triangular pattern, as well as print patterns. The collection has a distinct mix of high end ‘one of a kind’ pieces that JM has become known for with its celebrity clientele, mixed with this seasons ready to wear pieces which include signature printed leggings and silk scarves, box pleated skirts, dresses, and denim cutoffs. Elegant pleated chiffons and mixed, custom printed, dress pieces grace this season while simultaneously showcasing the orgami triangles that were initially presented in previous works by JM. The collection colour palette ranges from lavender to fuscia, pink, ocean blue to fire red. The collection will also showcase the first sunglasses range for Jeffrey Michael which will be shown on this season’s catwalk. As with each Jeffrey Michael collection or piece, the themes of materiality, layering, and organic texture are further explored, alongside playing with technological processes in laser cutting and mechanical and hand origami triangle pieces.
The inspiration for the woman behind this season’s collection is a further explorationat the themes presented in the first Jeffrey Michael AW 2012 collection of water, goddess, and woman as a strong feminine deity, and the presentation of the symbols of water, ocean, and the beach in which the waves wash upon. Thewoman of this collection is a savy fashionista, glamorous and very flirty. The women who have inspired the collection include Daphne Guinness, Marilyn Monroe and Katherine Middleton. Their grace, poise, and consciousness of fashion and its layered changeable nature are reflected in the match between serious couture garments, and fun flirty separate pieced skirts, leggings, and wearable demi couture pieces.